Case Study - Optometry Australia

Optometry Australia came to us with a brief to deliver a suite of images showcasing some of the talented Optometrists around New South Wales. They were refreshing their website and needed showcase their members where they live and work across the state. We were up to the task and the job included an epic road trip with visits to Dubbo, Gunnedah, Newcastle and Five Dock.

The brief was to showcase them at work in their practices as well as showing them in their local environment. Brand guidelines for this were for them to create a set of fresh, contemporary and authentic art of photos that would be engaging for other members of the organisation.

Despite the extraordinary amount of driving (luckily we managed to combine the Dubbo shoot with a family trip to the zoo!) this was a fantastic experience. I met some lovely and interesting people in some parts of the State that I’d never visited before. And I, and the client thankfully , were delighted with how tap photos turned out.